Case Study
Improving Customer Engagement with AI: Handmade Interactive’s Partnership with GPT-trainer
Background:
Handmade Interactive LLC is a Pasadena, California-based digital agency that has been creating custom websites, mobile apps, and digital experiences since 2003. Known for its clean designs and user-friendly builds, the company works with clients in industries ranging from education and culture to retail and events.
With a team of about 14 professionals, Handmade Interactive is always looking for ways to deliver smarter, more responsive online experiences. Recently, as clients began asking for digital assistants to help their users get quick answers and better service, the company saw an opportunity to expand what it offers.
The Challenge
Handmade Interactive’s clients were asking for help creating online assistants that could:
- Provide quick, accurate answers to user questions—without needing a person available at all times.
- Understand the needs of different audiences, such as tourists orinternational conference attendees who appreciate the convenience of being able to chat in their preferred language.
- Sound friendly, clear, and helpful while staying true to each client’s brand voice.
- Be ready to launch quickly, without weeks of custom coding.
These assistants also had to perform reliably on mobile platforms, especially for high-traffic events like IMS2025, where mobile access is critical. The team needed a flexible, scalable platform that could empower them to create responsive, high-quality assistants across devices with minimal effort.
The Solution
Handmade Interactive chose GPT-trainer to power its new line of smart assistants. GPT-trainer made it possible to build helpful, brand-aligned bots that clients could rely on to answer real-world questions accurately and instantly.
The company used GPT-trainer to create two types of assistants:
- Travel Guides
These bots help visitors navigate cities like San Francisco by offering tips on where to eat, how to get around, and what attractions to see. They’re designed to be friendly and knowledgeable—like a digital concierge that’s always available.
- Conference Support Agents
Created for large international events such as IMS2025 and IMS2026, these assistants serve IEEE’s global member base by delivering real-time information on schedules, venues, speakers, and logistics. With members in 160+ countries and over 1,000 conferences annually, IEEE benefits from assistants that are scalable, multilingual, and mobile-friendly.
Implementation
Handmade Interactive worked closely with each client to understand their needs. Then, using GPT-trainer, the team was able to:
- Set the right voice and tone for each assistant—whether professional, casual, or something in between.
- Load in the necessary background information so the assistants could respond with confidence.
- Test and refine each assistant based on real user interactions while also deploying via a mobile-friendly iFrame embed.
- Add them directly to the client’s website with minimal setup required.
Because GPT-trainer is easy to use and manage, the team was able to make updates quickly and keep each assistant running smoothly.
Results
Partnering with GPT-trainer led to strong results for both Handmade Interactive and its clients:
- Faster Launches: Assistants were built and placed live in a fraction of the time it would have taken using traditional methods.
- Better User Experience: Visitors and event attendees could get instant answers, improving satisfaction and reducing support emails.
- More Service Offerings: Handmade Interactive could now offer intelligent AI assistants as part of its standard digital packages.
- Simple Ongoing Management: GPT-trainer made it easy to adjust or update assistants without needing to start from scratch.
Conclusion
By using GPT-trainer, Handmade Interactive was able to offer smarter, more responsive online tools for clients in tourism and event management. The platform’s flexibility and ease of use allowed the agency to build digital assistants that improved customer experience while saving time and resources.
As more organizations look for simple, effective ways to support their users online, Handmade Interactive is continuing to rely on GPT-trainer to deliver AI-powered solutions that make a real difference.